Store content
Landing Page
The landing page, often called the homepage or storefront, has various names depending on the person or company. This is the page that visitors reach when they enter your store URL. While we prefer the term "landing page," we understand if you have a different preference.
By default, you will find an example set of sections on this page that you’ll need to modify (at least their content) before publishing your theme. If you're new to Shopify, we recommend hiding any sections you don’t plan to use and customizing the others.
The goal of this page is to capture customer attention and guide them to the appropriate collections. We suggest showcasing collections in the Slideshow section or using a modern video instead—it's entirely up to you!
The rest of the landing page typically includes sections such as a newsletter sign-up, featured products, and short collapsible blocks for FAQs. Additionally, you’ll want to intersperse sections with product displays alongside written content, often referred to as selling stories.
Product page
Most people don’t make extensive modifications to the sections on this page, but it’s important to hide any blocks in the product section that you don’t use. You can also add some example blocks from the default setup, like collapsible content or icons, so be sure to review these and keep only the relevant ones.
Other pages
For other pages, we recommend checking your contact page. While most other pages generally look good, it’s a great idea to review them as well to ensure everything is as you want it.
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